Evaluation of a strategic presentation to executives
This presentation contains good elements but lacks punch for an executive audience. Too many slides, key message buried in details. Recommendation comes too late and lacks conviction. With restructuring and focus on essentials, this presentation will be much more effective.
The message is present but hard to extract. Too much data without clear hierarchy. A busy decision-maker won't retain the essentials.
"I'll present the market analysis, then our options, and finally recommendations..."
"My recommendation: option B, with 340% ROI over 2 years. Here are the 3 reasons, and here are the risks we need to mitigate."
Numbers present but not put in perspective. Missing business storytelling and emotional arguments to convince.
"The market represents $2.3B with 5.2% CAGR growth over the next 5 years..."
"If we don't act now, we lose 15% market share in 2 years. Our main competitor already invested $50M in this segment."
Logical plan but too long. Recommendation arrives too late (slide 25 of 35). Executives tuned out before.
"(35 detailed slides before recommendation)"
"Structure: Slide 1 = Recommendation + key numbers. Slides 2-8 = Arguments. Slides 9-10 = Risks and mitigation. Appendix for details."
Good subject mastery but tone too neutral for a recommendation. Missing assertiveness on proposed choice.
"Option B seems to be the best according to analyzed criteria..."
"I recommend option B. It's the only one that positions us against competition while staying within our budget envelope."
"I'll first present the market context, then competitive analysis, then options, and finally my recommendation..."
The audience knows they'll wait 20 minutes for the conclusion. Attention lost.
Suggestion: Give recommendation on slide 1, then justify. 'My recommendation: X. Here's why.'
"Our main competitor invested $50M in this segment last year. If we don't act, we lose 15% market share."
Excellent moment - you create urgency with concrete facts. Executives are listening.
Suggestion: This moment should be in the first 2 minutes, not minute 12.
"(Slide 28 of 35, executives checking phones)"
You've lost attention. Too many slides, not enough focus on essentials.
Suggestion: Maximum 10 slides presented. The rest in appendix for questions.
"That's it, I'm available for your questions."
No call-to-action. Executives don't know what's expected of them.
Suggestion: 'I need your approval today to launch phase 1 on Monday. Who approves?'
Maximum 10 slides presented for 20 minutes. The rest in appendix if questions. Rule: 1 slide = 1 message = 2 minutes max. Decision-makers don't have time for 35 slides.
At the start, always. Decision-makers want to know where you're going. Slide 1 = recommendation + key numbers. Then you justify. If they agree quickly, you save time for questions.
Interruptions are a good sign - they show interest. Answer briefly (30 sec max) and return to your thread: 'To answer your question... And coming back to key arguments...'. Don't get derailed.
Contextualize them. '$2.3 billion' doesn't speak. 'That's 3x our current revenue' speaks. Use comparisons, relative percentages, concrete equivalents.
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